The Fleet Branding Guide

A practical guide to making every truck in your fleet look like a real company — not a magnet-and-chalk weekend operation. Built around the layouts that consistently generate inbound calls for HVAC, plumbing, electrical, and trades fleets we work with.

What's inside

• The three-line layout that converts on residential calls
• How to size your phone number for traffic-lane legibility
• Logo placement that survives ladders, conduit, and parking-lot dings
• Color contrast rules from the FMCSA spec — and why they help branding too
• How to use rear panels for credentials, services, and a soft CTA
• A copy-paste door-layout template for vans, box trucks, and pickups